Did you know that when consumers have a positive emotional association with a specific brand, they are 8.4 times more likely to trust the company, 7.1 times more likely to purchase more and 6.6 times more likely to forgive a company's mistake.

Coke has used this concept effectively to build their business and have become a brand recognised on a global scale. The concept of having fun, enjoying a coke with friends and family, has always been part of their core messages.

For this webinar, we will be tapping into Emotional Marketing and how your business can implement this concept to connect and engage with your audience.

In this session you will learn:

• What Emotional Marketing is
• Why it is important for your business and brand
• How brands have used this concept to connect and grow their businesses
• How you can incorporate Emotional Marketing into your marketing strategy and content

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