Building a brand is very different to building a business. A brand is more than the name, logo or product from a particular business. It is more focused on a set of expectations, memories, stories and relationships that when combined together, accounts for a consumer's decision to choose one product or service over another.

There is value in building a brand and the value is often underestimated by entrepreneurs and business owners.

During this webinar we will focus on:

• The importance of building a brand
• 3 Phases of brand building
• How to build a strong brand
• The benefits of a strong brand

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