The Cape Coast Chapter invites you to Zoom in for this really interesting event.

Yoke van Dam from y-connect​ will address members on How to Make a Horse Thirsty – How to persuade them to take action.

The talk is a synthesis of Yoke's real-world sales experience, her innate curiosity and her unending study into human behaviour.

We'll explore the world of neuroscience and the 'buying brain' and how to get people to buy into your ideas, and action them too. In 30 minutes Yoke will deliver a compelling argument with real world examples of how to sharpen your persuasion and influence skills.

After her presentation, you'll leave with three powerful persuasion and influencing strategies so that not only will you make the horse thirsty, but you'll get it to drink too.

3 Key audience take-aways

• What ripples do you want to create? What is your cause and what changes are you seeking? Do you want to shift mindsets and do you want people to take action?
• Are you influencing with integrity and is it fair to all concerned?
• Strategies for persuasion that you can identify in popular culture as well as the media and apply when influencing for sales, marketing or on a leadership level.

This event provides guests with the opportunity to virtually meet fellow members and make valuable new connections on-line.

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