Many consumers are nervous about their finances, especially so after witnessing the effects of the COVID-19 pandemic on the global economy. They are now looking for reliable, trustworthy financial information in various ways.
Particularly during this time of social distancing, digital platforms can be effective in connecting brands and consumers and delivering valuable information to consumers where they are.
In this talk:
- Understand the financial behaviours and needs of your consumers
- How do consumers measure financial health?
- What topics were generations most interested in
- How to deliver a wide range of information through different digital avenues
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