This workshop is aimed at small business owners, marketing managers and strategy managers across all industries. We will explore how to develop new strategies for your business and product offering to move away from the commodity sector into the experiential sector where customer loyalty is key, and price become almost irrelevant in the sales negotiation.

No matter what you sell or offer, these new strategies will impact on how you and your business engage in your marketing and sales processes and reinvent how you harness customer relationships.

Bruce Wade, based in Cape Town, South Africa, is a strategy adventurer and master story engineer, helping business owners identify and enable their inner strategic story to be written, told and understood.

Bruce is a company Director, and member of both the Cape Chamber of Commerce and the Circle of Excellence. He is a professional member of the Professional Speakers Association of Southern Africa.

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