This Webinar will teaches you how to define: "Who is my customer?", "What am I selling?" and "How to map my product to my customer".

Most businesses get this part wrong. They struggle to define what they are selling and to whom. The mapping process highlights the gaps between your Product and your Customer. These gaps show "Why" your Customers have disappeared.

Course Outline:

• How to define who you are selling to?
• The Importance of selecting your target market correctly.
• How to define your target market?
• How to define your product or service?
• Mapping your customer to your product or service
• Specific target marketing

Facilitator profile:

Robert has over 30 years of experience in managing a business both in South Africa and abroad. He started by studying Electrical Engineering and eventually did an MBA as well. His passion is identifying "challenges" in a business and developing solutions to resolve those challenges.

He is currently consulting on Digital Transformation and Strategy Development.

A certificate of attendance will be issued on completion of this course.

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