Today's travellers go online to research their future travel destinations and accommodation. When booking travel, 89% of millennials plan travel activities based on content posted by their peers online.

In a digital world where consumers expect instant gratification, travellers are opting for brands that offer frictionless booking experiences.

If you are in the tourism sector, can you afford not to be seen or heard?

We will discuss:

• Overcoming the challenges faced by the industry
• Why conversational messaging is the way to go
• Customer loyalty in the digital age
• Social media posts that grab attention

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