Have you ever considered the question: "What type of

a relationship does my Customer want to have with me?"

Many small businesses think of customer relationships in terms of the relationship they want with their customers and not the other way round. If you can determine what your customers expect from you, it is easy to determine ways to reach them.

This mini-course takes you through the processes of determining the type of relationship your customers want with you and it will enable you to determine which marketing channel is best to utilise.

Outline:

• Customer interaction
• Channel identification
• Switching costs

A Certificate of Attendance will be issued.

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