Effective sales training is crucial for any business before calling on customers – whether you are selling a product or services, or dealing with them over the counter. Sales staff need to be equipped with a solid understanding of accepted sales techniques such as relationship selling and consultative or value-added selling. They equally need to be skilled to negotiate effectively to close deals. This training is aimed at sales teams entrusted with the challenging task of selling during difficult times.

Take aways

• The sales process
• Implement effective sales techniques (face to face, telephonic or virtual)
• Communication skills
• Meeting needs and expectations
• Ensuring service excellence and value after sales
• Building sales relationships with new and old customers
• Selling features and benefits
• Recognising buying signals
• Negotiating skills
• Closing sales deals

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