What we see published as digital content is only the tip of the iceberg. Some very strategic mechanics go into producing the perfect content piece. This webinar will break down SEO (Search Engine Optimisation) copy-writing for digital content in practical steps that you can use in your content strategy.

From finding content ideas relevant to your industry to learning the art of emotive writing - there will be great writing tips and tools to help you write creative content for the digital space.

Successful brands understand the importance of knowing how to write content that speaks to their target audience. The bonus part is mastering this skill in order to appeal to your desired clients.

You will be shown:

• how to optimise copy-writing for SEOs (Search engine optimisation);
• copy-writing and social media hacks that can help with your business/brand's online visibility;
• how to be seen online, without having to go viral;
• how to optimise your copy-writing in order to get ranked; and
• the basic principles that are needed in website content for the ever-changing Google algorithm as it indexes content for overall visibility.

Facilitator Profile:

Buhle Lindwa is the CEO of Lindwa Communications, a multiple award-winning digital marketing agency that provides local and international businesses with digital marketing services. The agency helps businesses build an online presence and maintain visibility with strategic digital marketing.

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