Video can give brand storytelling an advantage that will maximise your brand's visibility.

When it comes to digital marketing, video can change your brand's game. It's the fastest way to capture people's attention and get your message across. Whether it's video adverts or live streaming events, your brand can say more with video.

Businesses can no longer fly by incognito as faceless entities. Your audience needs to resonate with your business, and this is achieved when they can see who is behind the brand. Video can give your brand storytelling an advantage that will maximise your brand's visibility, voice, and impact.

In this webinar, Buhle Lindwa will break down how to use video in marketing effectively and all you'll need to get started is a good smartphone. People online have a shorter attention span, so you will need to hook your audience immediately and then proceed with building the arc of your story.

Key takeaways:

• How to build a succinct story-line
• Create a narrative and stick with it to the end of your video
• Fundamentals to crafting a 1-minute marketing promotional video
• Crafting a script for your video marketing
• Blending your video message with content strategy
• How to use stock videos effectively
• How all of this can be done using a good smartphone

Facilitator Profile:

Buhle Lindwa is the CEO of Lindwa Communications, a multiple award-winning digital marketing agency that provides local and international businesses with digital marketing services. The agency helps businesses build an online presence and maintain visibility with strategic digital marketing.

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