If you're a business on social media then it's compulsory to have an effective social media crisis management plan. Social media posts can go viral so quickly and before you know it, it is uncontrollable.

In this talk, we will discuss

• How to deal with negative comments
• How to spot potential issues as they emerge
• How to shut down a problem in its infancy
• How to manage a social media crisis (if the point above fails)

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