Businesses need a solid online presence to tap into new markets and be visible for the holiday shopping rush. There is an opportunity to leverage the digital space for your overall business offerings because you do not have to go viral to be seen. The key is to figure out which platforms work for you and how you can maximise a digital content strategy for your business during the December holidays.

If you are already using social media, take a step back and look at the following:

• What platforms are you using?
• What's working and what's not?
• Who is engaging with you? Is this your targeted audience? Who is your ideal audience and why?
• Which networks your target audience is most active on?
• How is your strategy working compared to your peers?

By the end of this session, you will be empowered with tips and strategies for communicating your value proposition powerfully, staying on-brand with holiday marketing, and being consistent with your social media marketing.

Facilitator profile:

Buhle Lindwa is the CEO of Lindwa Communications, a multiple award-winning digital marketing agency that provides local and international businesses with digital marketing services. The agency helps businesses build an online presence and maintain visibility with strategic digital marketing.

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