If you want to curate the way people perceive your brand, career, business or product, then establishing a personal brand strategy will set you apart from everyone else doing what you do.
A personal brand holds power and is valuable because you can establish any endeavour through it. However, you cannot haphazardly jump into it. You will have to identify why you want it and this 'why' will help you develop 'how' you will do it.
How to develop the brand of YOU
The crucial part of having a personal brand is that it needs to be authentic to you. Because you are telling the story of 'you', being authentic is the only way to do it, and your brand will need to have substance.
You have probably heard that your "network is your net worth" but how do you tap into this net worth?
Social media is a great tool to boost your personal brand marketing efforts and connect with clients. Professionals can use this platform effectively to build brand awareness by participating in industry networking and thought leadership, posting engaging content, and staying connected with peers and clients to build relationships.
In this webinar, we are going to cover how to create a brand marketing strategy in 5 steps as well as show you how to use your personal brand to leverage career opportunities.
Personal brand marketing key takeaways
- Optimise your current pages (focusing on LinkedIn, Facebook and Instagram)
- How to 'clean up' your current online presence
- Optimise posts by curating content
- Create a content plan for social media - posting with a plan
- Creative content ideas for social media
- Measuring the metrics - which metrics to use
- Templates for a content strategy
Buhle Lindwa is the CEO of Lindwa Communications - a multiple award-winning digital marketing agency that provides local and international businesses with digital marketing services. The agency helps businesses build an online presence and maintain visibility with strategic digital marketing.
Please join us for an educational webinar.